SUPERZOP – CONNECTING FARM TO THE SHOPS

SuperZop was founded by Prithwi Singh (PGP-ABM 2007) and Raghuveer Allada (PGP 2005, and is aiming to transform the unorganized retail sector with its products, benefits, and technology. SuperZop is India’s first B2R (Business to Retail) Agri-commerce platform for kirana stores that is transforming the unorganized retail sector with the use of disruptive technologies and process innovations. With it’s easy to use vernacular interface, the retailer can order all his grocery demands with a click of a button and have the goods delivered at his shop in quick time.

SuperZop is building a technology-driven smart supply chain for agri-commodities (staples like rice, wheat, pulses, etc) in India for traditional retailers by procuring directly from farmers. Staples contribute close to 40% of total Food & Grocery space and traditional Kirana retailers contribute more than 95% of this segment. Staples supply chain has multiple layers of middlemen leading to high cost, inconsistent quality, and unpredictable service levels.

Retailer with Superzop App

Retailer with Superzop Leaflet

Superzop Retailer

Superzop has built a unique B2R (Business to Retail) agri-commerce platform for Kirana stores, which enables disruption in the market by removing the huge inefficiencies in the current staples’ supply chain by direct procurement from the source. This direct market linkage to retailers from source is ensuring better pricing to retailers and alternate channel for selling to farmer producer organizations. SuperZop has deployed advanced data analytics to understand retailers buying patterns, product pricing, and demand forecasting. It is also developing product grading using artificial intelligence in grains and other staples to provide quality assurance of products to retailers. In addition, retailers are also provided with access to formal financing channels in partnership with NBFCs and assured in-time delivery using GPS enabled optimized routing and vehicle tracking system.

THE TEAM: SuperZop was set up by three co-founders who have a unique combination of business understanding and experience to build and scale up the organization in this domain.

Prithwi Singh leads the business development and marketing areas. He has a rich experience in retail, marketing, and agribusiness having worked for companies like BCG, Trent, and Reliance. Raghuveer Allada leads the operations, strategy and finance areas. He brings with him rich experience in strategy and consulting having worked for companies like BCG, AT Kearney and Shell. Raghuveer Allada leads the operations, strategy and finance areas. He has a brilliant experience in strategy and consulting having worked for companies like BCG, AT Kearney and Shell.