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TALK BY PROF SHAILENDRA JAIN ON ‘A CONSUMER SIDE EXAMINATION OF BRAND TRANSGRESSIONS’

 

Indian Institute of Management – Ahmedabad in collaboration with Hindustan Unilever Limited organized a talk by Prof Shailendra Jain (PGP 1984) on ‘A Consumer Side Examination of Brand Transgressions ‘, on August 26 2019 in Mumbai.

 

Prof. Shailendra Jain is James D. Currie Professor of Marketing and International Business at Foster School of Business, University of Washington, Seattle. Professor Jain’s research interests include consumer differences, advertising, brand strategy, and health care messaging. Prior to academia, Professor Jain has worked in advertising and brand management. He is an award-winning academician with esteemed accolades to his name, along with an impressive academic service.

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