By Madhukar Parikh (MDP 2007)
Synopsis
“Know the Knowns” is a story about the life of a man named Bhaikaka, who went from having nothing to achieving what most people would consider success. Through his journey, the book explores the concept of “knowns” – the things we know we need to do in order to succeed, such as hard work and determination. Bhaikaka’s story highlights the challenges and obstacles he faced, and how he overcame them to reach his goals. It is a testament to the power of perseverance and the journey towards success.
The book is a comprehensive guide on the planning and organization of a national award function, as well as Tinu’s personal experience participating in it. It also details how Tinu used the Indian economy as a foundation for developing a new business plan for the company. With 29 chapters, the book covers a wide range of topics and provides a thorough understanding of the process behind these events.
Author Bio
Madhukar Parikh is an accomplished business leader and author, born and raised in Vizianagaram, Andhra Pradesh, India. From an early age, he was fascinated by the complexities of life, particularly the processes of birth and death, which fueled his academic pursuits and led him to earn a diploma in engineering. His dedication to sports and leadership was evident during his time in the Rashtriya Swayamsevak Sangh (RSS) and the National Cadet Corps (NCC), where he was recognized as the best cadet. After gaining experience in his father’s export business, he relocated to Gujarat, where he built a successful career in a multinational company, ultimately rising to the position of Managing Director. A lifelong learner, Madhukar has earned five degrees, including an MBA in marketing from New Port University, California, and completed a leadership program at the Indian Institute of Management Ahmedabad (IIMA). He is also a certified yoga teacher and has trained in karate, earning a brown belt. Madhukar’s extensive travels to countries like Switzerland, England, France, Germany, Spain, Srilanka and South Korea have enriched his understanding of global markets and fostered strong international partnerships. In addition to his professional endeavors, he has acted in Telugu films and pursued his passion for art. Currently, he serves as a senior consultant, motivational speaker, and soft skills trainer, all while maintaining a commitment to physical fitness and healthy living. Madhukar resides in Ahmedabad, Gujarat, with his family.
