Synopsis
This book is an action-oriented playbook crafted for busy CXOs and Senior Leaders in the pharmaceutical industry in India. Such leaders juggle multiple responsibilities in a demanding regulatory environment. They do not have the luxury of immersing themselves in technical marketing manuals or spending time and energy chasing the next big thing in digital marketing. In this ground-breaking book, Amit Khetan reveals how such leaders can get their teams to align their website, SEO, SEM, and content marketing to grow their companies. He uncovers how such companies can use social media for lead generation and branding. He also shows how companies can use emerging technologies like AI for efficiency and growth.
This book has steered clear of being a scholarly text on either the pharmaceutical industry or digital marketing. Instead, it focuses on driving consistent action to achieve real results.
Author Bio
Amit Khetan is PGDM, IIM-Ahmedabad (2001-03), and is the CEO of AfterFirst Media, a digital marketing agency. AfterFirst helps Pharma & B2B companies grow with digital marketing solutions. It recently became the only Digital Marketing Agency worldwide to qualify for and exhibit at CPHI Milan, which is Pharma’s most prestigious trade event. AfterFirst has won several awards and became the only agency from India to win the “Web Excellence Awards – Season 12”, based at Basel, Switzerland. Amit is also a TEDx speaker, an ex-Citibanker, and an expert on Digital Marketing. He has delivered several keynotes, both nationally and internationally.
