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Bookshelf Oct 2022
TITO: FUN-FILLED TALES OF A COMPANION DOG AT IIMA
BALANCING: MIND, MATTERS AND MONEY
IMPACTFUL DATA VISUALIZATION: HIDE AND SEEK WITH GRAPHS
B2B MARKETING: TEXT AND CASES | 5TH EDITION
THE WORLD OF LIQUEFIED NATURAL GAS: Market Trends, Pricing Strategies, Contracts & Negotiation and New Market Paradigms
HOSTELITIS: SURVIVING HOSTEL LIFE
A SCIFI SIXPACK: A SIX-STORIED ARTEFACT OF SCIENCE FICTION
FOR BRAND'S SAKE: MARKETING LESSONS FOR YOUNG BRAND MANAGERS
UNSUNG HEROES, UPLIFTING STORIES
FEATURED POSTS
Writer’s Corner Online Discussion on ‘Play to Potential’
Mentorship in Action
Abstracts of papers published by IIMA faculty
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