Authored by Prof Saral Mukherjee, based on a popular elective in operations strategy.
Prof Mukherjee specializes in operations management and is involved in research, teaching and consulting in the area of supply chain redesign, operations strategy, marketing-operations interface and managing platform businesses. With an academic career spanning close to two decades at IIMA, Prof Mukherjee has taught core courses on Operations, Marketing and Ethics for MBA students as well as working executives. Additionally, he has been the recipient of the ‘Marti Mannariah Gurunath Outstanding Teacher Award’ at IIMA in 2014, 2015, 2016, 2017, 2018, 2019 and 2020 and the ‘SRK Distinguished PGPX Faculty Award’ at IIMA in 2017 and 2020.
