Jus’Amazin is committed to providing delicious and nutritious food that is all natural, and suitable for people who have special nutrition or dietary needs.
About the Founders: Jitin Munjal is an alumnus of IIT-Delhi (1993), IIM-Ahmedabad (1997), and the London School of Economics and Political Science (2004). He has over 20 years of experience in business management, marketing, and product development in the corporate sector.
Shilpa Mogilishetty has a Masters in Anthropology from the University of Sussex and a Bachelors in Media Studies from Bangalore University. She has worked extensively in the corporate and social development sector, and is well versed with market research, media planning and change management.
History of The Company: Jus Amazin Foods And Beverages Pvt. Ltd. was started by Jitin Munjal and his wife Shilpa Mogilishetty two years back in Bangalore.
The company’s vision is to consistently develop delicious, nutritious and 100% natural products that cater to people across life-stages with specific nutrition requirements e.g. fitness conscious consumers, athletes, people with food allergies/intolerances, vegans, diabetics, pregnant women etc.
The idea to start Jus Amazin came about when Jitin and Shilpa were looking for suitable dairy and soy-based alternatives for their son who is allergic to both. Every time they went shopping for food, they struggled to find suitable alternatives, which were both delicious, and also met the requisite nutrition needs of their son. On the rare occasion when they did find a suitable alternative, they found them either to be lacking in taste or flavour, else full of highly processed non-natural (chemical) ingredients.
“It was during this exploration process that we realised there is a dearth of food products that are both delicious and meet the nutritional requirements (both macro and micro-nutrients) of individuals, without the use of chemicals or traditional ingredients like dairy, soy, gluten.”, says Jitin.
While they were on this journey of looking for suitable alternatives, Shilpa had started making her own almond butter and cashew butter for their son. All the products were made with completely natural ingredients that were minimally processed to prevent the loss of nutrients. The products were so delicious that friends and family started asking for more and more. This gave the couple the fillip to move beyond a kitchen enterprise.
The Journey Thus Far In the last two years the company has focused on expanding its initial product offering by developing a range of unique and differentiated flavour combinations of nut and seed butters to cater to different people’s palette preferences. The company launched with a limited range of 4 variants of Nut and Seed butters namely – Almond Butter (in 2 flavours), Cashew Butter and Multi-Seed Butter. Today this has expanded to a range of 10 product – flavor variants.
The products have found champions in nutritionists, athletes, doctors and chefs for their food products that are 100% natural, nutritious and delicious. The company’s vision is to consistently develop delicious, nutritious and 100% natural products that cater to people’s nutrition needs. In line with this vision, the company will soon be expanding into new categories, by launching a range of nutritious snack foods, dairy/soy alternatives and staples.
The Company’s Market Presence The company follows an omni-channel strategy and is available on close to 20 online marketplaces like Big Basket, Amazon, HealthifyMe, Flipkart, Qtrove, Healthkart etc. In the retail space, the company has a presence in Bangalore, Delhi-NCR, Mumbai, Chennai and Goa in stores like Foodhall, LeMarche, Modern Bazar, Spar, Namdhari, Organic World and other niche organic and natural food stores and cafes. In addition to this the company also boasts of B2B presence with premium hotels like the Taj Group of Hotels and The Sheraton.
