Synopsis
Principles of Digital Marketing: A Practical Approach is a definitive guide that unravels the ever-evolving world of digital marketing with a perfect blend of theory and real-world application. Designed for modern marketers, business owners, and students, this book provides a 360-degree view of the digital landscape—covering everything from website development and SEO to the intricacies of influencer collaborations and cutting-edge neuromarketing techniques.
With a keen focus on practical insights, the book explores the nuances of crafting compelling email campaigns, leveraging the power of social media platforms, and maximizing ROI through data-driven PPC strategies. It delves into affiliate and programmatic marketing, enabling readers to harness the potential of emerging digital channels. Packed with industry best practices, case studies, and actionable strategies, this book empowers readers to develop result-oriented marketing campaigns that resonate with target audiences.
Whether you’re looking to stay ahead of trends or build a strong digital presence, Principles of Digital Marketing: A Practical Approach serves as your go-to resource, equipping you with the knowledge and tools to succeed in today’s competitive digital marketplace. A must-read for those who aspire to drive innovation and impact in the digital realm.
About the Author
Professor Sourav Choudhury, an IIM Ahmedabad alumnus (EEP-AGMP – 2018), is a seasoned marketing strategist, consultant, and academician with 32 years of leadership experience at Nestlé and McCormick. As the founder of S-Marketing Strategy Consulting, he empowers FMCG startups with strategic insights, while his Digital Business School pioneers industry-relevant digital marketing education.
A Research Scholar (PhD) at IIM Nagpur and an FPM Scholar at ISBR Bangalore, Prof. Choudhury serves as a visiting professor at IIM Mumbai, SPJIMR, and Narsee Monjee, and an adjunct professor at SPJIMR. He also mentors aspiring professionals through platforms like Kraftshala, MSMEx, and YSI Young Skill India. With a passion for nurturing talent, Prof. Choudhury seamlessly bridges academia and industry to shape the future of marketing leadership.
