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The Economics Of Life: A Guide To Personal Economics And Happiness 

The Economics Of Life: A Guide To Personal Economics And Happiness 

By D. C. Anjaria, PGP 1968 IIMA Alumnus, Bookshelf June 2026

By D. C. Anjaria, PGP 1968

Synopsis

In this book, D. C. Anjaria delivers a groundbreaking manifesto for reclaiming happiness in a world obsessed with money. This isn’t just another finance book – it’s a bold invitation to rethink the very foundations of how we live, work, and find meaning.

Anjaria exposes the hidden prison of modern economics: a system that conditions us to believe happiness is a function of wealth. But what if the key to fulfilment lies not in chasing more money, but in mastering the art of personal economics – a philosophy that harmonises monetary and non-monetary resources? Drawing from real-life stories, behavioural economics, and timeless wisdom, the book reveals how to break free from the tyranny of “more” and design a life aligned with what truly matters.

From the illusion of financial security to the untapped power of time, skills, and community, this book challenges conventional wisdom. It empowers readers to:

  • Earn with purpose, not just for paycheques.
  • Spend on experiences, not just possessions.
  • Invest in relationships, not just portfolios.
  • Give generously, without fear of scarcity.

Anjaria’s message is clear: Money is a tool, not a master. By embracing a holistic economics – one that values joy, connection, and legacy as much as income – we can escape the rat race and build lives of authentic abundance. Whether you’re a student, a professional, or a seeker of meaning, this book is your guide to rewriting the rules of prosperity.

Happiness isn’t for sale. It’s a choice, and the time to choose is now.

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About the Author

D. C. Anjaria is a former international banker turned philosopher of personal economics. With degrees in Commerce and Business Administration, he spent decades at Citibank, observing diverse global attitudes toward money – from India to Europe, Africa to the Middle East. His work advising governments on economic policy revealed a gap: while economists focus on macroeconomics, individuals struggle with the personal economics of happiness.

In The Economics of Life, Anjaria distils his lifelong journey into a guide for non-economists. He invites you to rethink money’s role, blending practical wisdom with a call to share your own economic stories. Because true prosperity begins with understanding your economics. Inspired by visionaries like Bill Gates and Azim Premji, as well as everyday practitioners of mindful living, this book is a call to action for anyone ready to redefine success on their own terms.

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