By Neetu Barmecha, PGPX 2019
Synopsis
Most of the learning in business comes from doing the groundwork and working on real-world problems. Thinking in Categories draws on the author’s experience in category and P&L (Profit and Loss) roles across e-commerce and the consumer sector. It explains the fundamentals—from understanding consumers and setting goals to managing P&L, pricing, merchandising, and growth. The book brings together practical frameworks, actionable toolkits, and real-world case studies to help readers connect the dots across different parts of a business. Whether you are a student, category leader, founder, or simply curious about retail and e-commerce, this book offers insights into building and scaling categories.
About The Author
Neetu Barmecha is a business leader with over 12 years of experience across the consumer sector, e-commerce, and technology.
An alumna of IIMA (PGPX 2019), she has built and scaled businesses, categories, and digital initiatives across organizations including The Walt Disney Company, Reliance Retail, Reckitt Benckiser, and the Amazon ecosystem. She has led large teams and worked extensively in category planning, P&L management, pricing, merchandising, and growth strategy.
Beyond work, she enjoys swimming, singing, and spending time with friends and family.
