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The Economic Times 40 Under Forty (2020)

Co-founder & CEO, SUGAR Cosmetics



Vineeta Singh, Co-founder & CEO, SUGAR Cosmetics has been awarded The Economic Times 40 Under Forty Award 2020 and been recognized as one of India’s young business leaders. The list documented corporate India’s future leaders and marked a new milestone with the highest representation of women in its history. SUGAR Cosmetics is one of the fastest growing premium beauty brands in India, which is have clocked 105+ Crores in revenues in just its 4th fiscal year. Bent on providing bold and nonconformist beauty essentials to every Indian woman through SUGAR, Vineeta effortlessly juggles between multiple responsibilities whilst leading the business affairs of the brand. She is the front-runner of the SUGAR Cosmetics team in India with 2000+ members across the country. With a range of nearly 550+ SKUs, Vineeta is focusing on building out the brand’s retail footprint and its challenges and opportunities which are both daunting and exciting as they have reached a total of 10000+ retail touch points across 130+ in a short span. The brand has won notable awards such as CNBC’s Most Trusted Brand Of India 2021, ET’s Most Promising Brand of The Year 2019, Retail Start-Up of the Year by Entrepreneur Magazine, Most Admired Retailer of the Year at the IMAGES Retail Awards and multiple product wins at the Cosmopolitan Beauty Awards.

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