By Sushant Junnarkar, PGP 2001
Synopsis
Success is often celebrated in the limelight, but failure is a secret usually buried deep. In the book “The Entrepreneurial Rollercoaster,” Sushant Junnarkar breaks this silence, offering a raw and transparent account of his early move into India’s online grocery space in 2011. Despite a promising start and strategic execution, the venture ultimately failed.
Yet, it was a goldmine of hard-won lessons!
This book serves as a “crash course” in the learnings that only the front lines of failure can provide. It is an anecdote-rich tell-all that holds nothing back, delivered with a necessary dash of humour and a surprisingly light-hearted touch.
For the IIM A community, the book holds a special resonance. Sushant acknowledges the fellow alumni who supported his journey, many of whom are featured within these pages, making the narrative particularly relatable for the IIM A network.
Whether you are someone planning to start up, a founder currently in the entrepreneurial journey, or a seasoned business professional, the book offers a rare, honest look at the structural and personal hurdles of the startup world. In the author’s own words: “If I could help even a few entrepreneurs avoid the mistakes I made, I would consider myself fortunate and probably successful in having written this book.”
About the Author
Sushant Junnarkar brings forth a rich 25 years of experience across e-commerce, financial services, and FMCG sectors. An alumnus of IIMA, PGP (1999-2001), Sushant honed his early professional foundations at Asian Paints and HSBC before pivoting to the startup ecosystem. As a first-generation entrepreneur and a pioneer in India’s online grocery space, Sushant has navigated the complexities of scaling ventures from the ground up. Beyond his entrepreneurial roots, he has driven digital transformation and strategic P&L management for leading brands in fashion and luxury. Sushant remains active in the startup world with a passion for mentorship.
